Facebook Updates Page Features, Adds New Page Responsiveness and Messaging Tools
As part of its ongoing quest to make Facebook the only platform anyone ever needs to go to for anything, ever, Zuckerberg and Co have announced a range of new Page features this year designed to better personalize and improve the customer experience and get brands doing more of their business on Facebook. See more at: http://bit.ly/1NmSXaR
Facebook, Twitter Remain Top Social Networks Used by US Companies
Instagram is also seeing rapid growth
In 2015, marketers put more money, time and effort into social media marketing than ever before. By the end of next year, 88.9% of US marketers with 100 or more employees will use social networks for marketing purposes—and the areas in which they place their attention are expanding. See more at: http://bit.ly/1NmTBFf
50 Million Small Businesses Using Facebook Pages; New Communications Tools Launched
Facebook announced Tuesday that more than 50 million small businesses are using pages, and the social network rolled out some new communications tools for those pages.
The social network announced a host of new communications tools for pages in a Facebook for Business post, including: See more at: http://bit.ly/1meVrkO
Report: Brand Activity, Engagement Growing on Instagram
Advertising on Instagram has become an effective and profitable strategy. Social media users are heavily engaged with brands, and brands are learning that Instagram is no longer an option, but a necessity.
A report from Simply Measured examines how brands are adopting Instagram, and shows just how much engagement they’ve achieved. See more at: http://bit.ly/1IJS3IN
How To Protect Your WordPress Site From Hackers
If you don’t already own a website or use WordPress, I’m sure you know someone who does. Increasingly popular, WordPress is one of the largest content management and blogging systems today.
Although WordPress does a world of good, because of its constant growth in popularity, it’s also increasingly prone to attacks from hackers. Two of the most common attacks on WordPress sites are brute force attacks and URL injections.
I know you’re probably thinking, “I don’t do much with my WordPress site, so it should never be hacked.” However, because of its popularity, if a simple WordPress site can be hacked, sites used for revenue and big-name companies such as the NFL, TED, and CNN can be accessed more easily once hackers determine which hacking techniques work for different WordPress versions.
See more at: http://bit.ly/1Z3nce8
How many Apps do Smartphone Owners Use?
Most Apps are not retained for a Full Day.
There’s almost always an app for that, whether “that” is a taxi service, food delivery or a video game. But with so many popping up all the time, how often are any of them being used?
A Localytics survey, conducted by Research Now in October 2015, reports that 49% of US smartphone app users use six to 10 smartphone apps each week.
A November 2015 Pew Research Center report goes into more detail: 30% of US smartphone app downloaders had one to 10 apps downloaded on their phone as of February; another 32% had 11 to 20. The report paints a slightly different picture when it comes to weekly usage, however, citing 46% of respondents using one to five apps per week, whereas only 35% use six to 10. See more at: http://bit.ly/1OXeCcm
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