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4 12, 2015

Online Piracy, Ad Fraud Cost U.S. Media Firms $8.2B a Year: Report

By | 2017-07-24T11:40:55+00:00 December 4th, 2015|Blog|0 Comments

A new report alleges that infringed content, malware and fake traffic is costing the U.S. advertising and media industry about $8.2 billion each year. The study, which was completed independently by EY at the request of the Interactive Advertising Bureau, took a look at existing studies, data analytics and 30 top companies to determine the [...]