‘Pokémon Go’ beating Facebook, Tinder and Snapchat

‘Pokémon Go’ beating Facebook, Tinder and Snapchat



Know what’s bigger right now than a Snap or a “Latergram?” A Charmander.

To say that the mobile game Pokémon Go has consumed our time is a vast understatement. Since the game launched last Thursday, it’s easy to spot players, smartphones up, at landmarks around the U.S. trying to scoop up the latest Pokémon.


People are getting hurt seeking out Pikachu and fellow Pokémon. They’re also getting a ton of exercise, and occasionally running into trouble.

So how hooked are smartphone owners to Pokémon? Research firm SimilarWeb broke down usage time, determining the average number of minutes per day players are catching Pokémon.

According to SimilarWeb, the average time per day spent on Pokémon Go was 43 minutes. The next highest app on the list is WhatsApp at 30 minutes, followed by Instagram (25 minutes) and Snapchat (nearly 23 minutes). A separate study by firm eMarketer finds this year, Americans will spend an average of 22 minutes per day on Facebook.

Translation: We really want to “catch ’em all.”

This article came from USA today here: http://usat.ly/29zU8X2

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