Mom’s on Snapchat? Chill out, already

//Mom’s on Snapchat? Chill out, already

Mom’s on Snapchat? Chill out, already

Yes, it’s true. People over 35 are using Snapchat. In fact, it may be your mom, and she wants to be friends.

What do you do? Is it game over to the precious social media platform that allows us to send chats, photos and videos that disappear in an instant?

For a start, a dose of reality. The influx of the parent generation hasn’t turned away Snapchat’s large demographic of people ages 18-24.

According to ComScore, 68% of U.S. smartphone users 18-24 were on Snapchat in May, 1 percentage point less than in the prior month but up from 57% a year before. That compares with 14% for the 35+ crowd, vs. 8% in May 2015.

For those who fall into the 18-24 demographic, there’s no reason to leave because of the older generation. If you want to retain your privacy, there are ways to tweak who sees what.

No one can see what you post on your Story, the chronological feed of photos and videos that you post for all your friends to see within 24 hours — unless you add them.

Custom settings

If you’re being pestered about why you’re being so suspicious and not adding someone, you can decide in your settings who gets to see your stories and who doesn’t.

Go to the camera and press the ghost at the top of your screen. After that, in the upper right-hand corner there is a wheel icon that takes you to your settings. Go to your settings and scroll down till you see “Who can…” and then click “View My Story” and the app, which is defaulted to “My Friends,” will allow you to also choose “Everyone” or “Custom.” If you choose Custom you can go through and select which of your friends you want to block from seeing your story.

People want to control who’s looking at their Snapchat stories, and it’s not because of explicit content.

It’s the impermanence of the photos, videos and chats you share that can make the social platform feel lighthearted. That’s important in a world that’s constantly reminding you of how everyone is looking at your social media.

Myles Button, 22, said that he appreciates Snapchat because unlike on other social media platforms, he doesn’t have to filter his content as if people he might network with or potential employers are looking at it. He’s not talking about inappropriate pictures but, for example, a picture of him drinking a beer with his friends for the Fourth of July. If he posted on Facebook, he’d be too afraid a potential employer would think that it’s a regular activity for him, he says.

You can find the full article here:

To have an in-depth conversation about your goals call us today and speak to one of our consultants as to what kind of campaign would be effective for you.

Toll-Free: 888-737-5661 or email us at Visit our website @

By | 2017-07-28T13:18:29+00:00 July 14th, 2016|Blog|0 Comments

About the Author:

Leave A Comment