Facebook has taken another step toward its goal of making it easier for brands to reach customers and drive sales on mobile devices.
The company has already tested a “buy now” button in articles in the news feed; now, Facebook is testing a “shop” section as an additional tab, along with news feed, pages and groups.
Gathering together products listed in the shop sections of various brands’ Facebook pages, this tab is designed to be “a single place for people to more easily discover, share and purchase products,” according to a company blog posted Monday.
In that post, the company said it’s responding to consumer demand, citing a survey that suggests that nearly half of people come to Facebook to actively look for products.
It will start with stuff that pages are selling, and users will be able to buy right there, without clicking to a company’s website. Facebook then plans to explore adding products that people are selling to each other, like eBay. It says it is exploring this idea in response to the growing popularity of “for sale” groups on Facebook.
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