Do you want to create professional-grade social media visuals?
Are you looking for budget-friendly tools to help?
Visual content can increase your visibility on social media and support your branding.
In this article, you’ll discover nine free tools to help you create beautiful visual content for your social media profiles.
#1: Start With a High-Quality, Royalty-Free Image
There are now dozens of free image resources out there. Pexels and Unsplash both offer thousands of high-resolution images for free and without the need for attribution. Unsplash focuses more on landscapes, while Pexels focuses on business and technology collections.
With Pexels, you get access to a massive library of high-resolution images, which are perfect for a blog article, header, slide deck, or social media post. You can download and post any Pexels image for free.
Pexels is also a compilation site, so they collect free images from other free image providers. This makes it a great one-stop resource.
#2: Discover the Perfect Color Scheme
Adobe Color CC (formerly Adobe Kuler) is Adobe’s free color-scheme finder, which helps you determine complementary colors for your visual content. In other words, Adobe Color CC takes the guesswork out of picking colors.
To start, paste the hex code of a desired color into one of the five color boxes below the color wheel. Next, select Complementary or Triad from the Color Rule drop-down menu at the upper left to quickly find the colors that will look best with that color.
Adobe Color CC also allows you to drop in an image and it will automatically identify its four primary colors. This helps with choosing font colors, contrasting overlays, and icons within your post.
#3: Take Advantage of Pre-made Icons
With Flaticon, you get free access to over 144,130 (and counting) PNG icons.
Looking for an email icon for a Facebook ad or Twitter image? You can choose from over 1,300 email icons and customize both color and size.
Looking to create an infographic, cartoony advertisement, or Twitter image? Choose from over 1,800 “Avatar” icons.
Flaticon’s library is most useful when you need to create a visual post dedicated to an upcoming webinar, podcast, conference, and so on.
#4: Reveal Optimal Contrasting Color
ColorZilla is a Google Chrome plugin that allows you to see the hex, RGB code, official name, and gradients for any color within a browser window. Use the Color Picker function to find the best contrasting color for a call-to-action button or to emulate a peer’s designs.
The tool automatically copies the hex code of any “picked” color to your clipboard, making your visual design more efficient.
Used in conjunction with Flaticon, you can quickly grab your “Brand Blue” and drop it into the color selector, ensuring you’re downloading an icon that’s the same color as your website logo.
#5: Find Perfect Font Combinations
Luckily, you don’t have to be an expert in fonts. With Femmebot, you can access 25 of the top font combinations from font experts and see how these combinations look with graphics and images, as well as formatting.
Femmebot’s font recommendations are a great place to start with visual content. Once you get rolling, you’ll quickly find the font combinations that appeal to you (and your audience) the most.
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